Nutrada is software platform for finding buyers and suppliers in the food industry. Powered by artificial intelligence and big data it will help people easily find what they need and connect buyers and suppliers directly. A process that can normally take days can now be done by anyone in a matter of minutes.
Jordy, the CEO of Nutrada, came to me with his idea and experience in the industry. Together we though out the features and strategy for the business.
After having defined and tested different designs for the application and the concept itself I turned to creating the brand and finish off the first version of Nutrada.
It was important that Nutrada would stand out in a market flooded by bad design and lots of noise. We created a simple mark, backed by strong typographic and colors, mixed with lots of whitespace and use of beautiful icons to create a brand that stands out in a positive way. Since its release we have seen huge growth and received a lot of praise about our brand design and ux design.