Casa Vintage is a resort on a small island near Bali called Gili Trawangan. It is run by a Swedish woman who I met years ago while traveling Indonesia. Last year she called me to say that her business was growing and she wanted to rebrand and take her design and communication more seriously.
After a few Skype meetings it was clear to me what she wanted, why, how, and who her clients were. We brainstormed about her mission, vision, and values and I started working.
The brand created for Casa Vintage is purposely made very versatile in its simplicity. The logo is build modular and elements can be distracted or added to create a full brand asset spectrum which she needs for all the different amenities she offers at her resort.
To start we created a set of many different logos to be used for the vintage shop and assets (shop window, hangtags, staff shirts, booklets, etc.), the restaurant and assets (menu, posters, window sign, etc.), the tapas bar and assets, the beach area and assets, and the yoga studio and assets.