Cappies is a merchandize company which was started as a side-project by Moonbase Co. because of the many requests for merchandize by startups they work with.
With cappies we created a merchandize brand which focusses on simplicity and transparency. In a market filled with noise and over-the-top marketing we wanted to create a brand that feels professional, yet friendly, looks professional and confident. By combining a logo inspired by old baseball caps with a timeless minimal design we have created a brand that stands out and that people talk about.