2Spirits is first a new Gin brand, and second a company that designs products that stand for minimalism, natural materials, and good design.
2Spirits is a gin for which we designed the complete brand. From bottle to taste, from story to packaging, from designer cups to beautiful wooded packaging.
Creating a new gin brand in a saturated market is probably the biggest challenge we set ourselves. Not only because of the crowded market but also because we just didn't even know how to start designing a taste. This was also the main reason we took this challenge upon ourselves. To optimize the branding process and to gain new knowledge in launching a completely offline product in a complicated market.
The main goal for this product was to find out how to position it and how to attach the right story to it in order to stand out in the market. After that came marketing channels, and our main strategy, and least, but definitely not last, the design and execution of the design.
So far we have had lots of enthusiastic reactions from both gin experts, as well as experiences brand and graphic designers.